Video is one of the most effective forms of marketing content. They combine visuals, words, lighting, settings, and a multitude of other components to create the ultimate information dissemination experience for the viewers. However, few marketers are using video to their full potential. Here, we list video marketing statistics that will probably get you to pay more attention to your video marketing strategy.
Video Marketing Statistics – 2021
- Video Marketing Industry Overview
- Mobile Video Marketing 2021
- Online Video Consumption Statistics
- Social Media Video Statistics for Marketing
- Facebook Video Marketing Stats
- Instagram Video
- YouTube Video Marketing Statistics
- Video Content in Email Campaigns
- Video Marketing Trends for 2020 and Beyond
Video Marketing Statistics – 2021
- 93% of marketers claim the video is an essential part of their marketing strategy.
- 87% of video marketers claim it provides a positive return on investment and is a great lead generation tool.
- 70% of marketers believe they will have a higher video marketing budget in 2021.
- 80% of all internet traffic is estimated to be video.
- 88% of markets use YouTube for their video marketing strategy.
- Videos that are 2-3 minutes long provide better engagement.
- More than 90% of consumers would rather watch a video than reading text.
Video Marketing Industry Overview
93% of marketers claim the video is an essential part of their marketing strategy.
2021 has seen an increase in the popularity of video as a marketing tool. In 2020, around 92% of marketers believed video to be an integral part of their marketing strategy. Though the number has risen by only 1%, it is a sign, no matter how small, that video marketing’s popularity is growing among marketers.
86% of Businesses are Using Videos as a Marketing Tool According to Statistics on Video Marketing.
Here too, there is a 1% increase since 2020, where 85% of businesses were using video as a marketing tool. Acknowledgement of video marketing effectiveness has brought about the said increase. It is also important to note that this is the highest the number has been since introducing video marketing in 2016.
87% of Video Marketers Claim it Gives a Positive Return on Investment.
When video marketing was in its initial trial-and-error phase, only 33% of video marketers felt it provided a positive return on investment. The rise in perceived benefits of video marketing is also because of a well-developed understanding of video marketing techniques and performance metrics.
84% Marketers Believe Video is a Great Tool for Lead Generation.
Over 80% of marketers believe that video generation increases sales, and most of them use sales as an important metric of success. In fact, 78% of marketers also believe that video marketing helps their company achieve its bottom-line goals faster.
According to 94% of Marketers, Videos Help Increase Product Understanding.
Combining visuals, audio, and a narrative helps improve understanding of the product. Marketers also use ‘how to’ and ‘product demo’ videos to improve customer understanding of the product. According to statistics of video marketing for business, 43% of marketers believe their company receives fewer product query calls when they use video marketing.
70% Marketers Expect to Have a Higher Video Marketing Budget in 2021.
Most marketers believe the pandemic has affected their marketing strategies in 2020 and will continue to do so in 2021. However, some believe that they will have a lower budget, while others believe they will have a higher budget in 2021.
Including Video on a Landing Page Can Increase Conversion Rates by 80%.
More people would rather watch a small video than read through a 15-minute-long chunk of text. If you want to get to your audience quickly and efficiently, include a video on the landing page as it helps draw the attention of viewers and compels them to stay. Videos attract nearly thrice as many visitors as normal content does.
Mobile Video Marketing 2021
Mobile Video Marketing is estimated to Grow Three Times Faster than Other Video Advertising Platforms.
Consumers are increasingly consuming content on their mobile devices. It is a quicker, easier, and more efficient form of communication. Thus, marketers are placing greater emphasis on optimising videos and advertisements for the mobile and are including mobile video marketing as an important part of their marketing strategy.
Video Engagement Statistics
Tweets Including a Video Attract Ten Times Higher Engagement Than Textual Tweets.
According to a report by Twitter, there are over 2 million video views on the platform daily. Videos also see higher engagement than any other form of content, providing better returns to marketers. The same report highlights that the efficiency of video marketing saves marketers over 50% in costs.
Facebook Videos Around 2 to 5 Minutes Long Provide Better Engagement.
If you want to capture the attention of the consumers, you want your video to be detailed enough to be informative but not long enough to be boring. The ideal length for videos on Facebook is anywhere between two to five minutes.
Including a Video Thumbnail Can Increase Engagement by over 40%.
Increasing customer engagement is the goal of all email marketing strategies. Simply including a thumbnail of a video can help increase customer interest in the email content, improve engagement, and increase conversions.
The Longer the Live, the Better the Engagement on Facebook.
Live videos operate differently than normal videos. Lives over 1 hour long can increase engagement to 0.86%, where shorter lives only generate about 0.19% engagement. The longer you stay in life, the more word-of-mouth travels, attracting a larger number of people.
Vertical Videos Increase Engagement by 0.21%.
As we mentioned earlier, an increasing number of consumers are using mobiles to impart information. Thus, marketers are switching to vertical videos that are customised for mobiles. Vertical videos perform better than landscape videos, increasing engagement to 0.39% from 0.18%.
Video Content Increases Organic Traffic by over 150%.
According to research by Brightcove, if you want to increase organic traffic, give the consumers what they want, in the simplest and easily consumable form of content such as videos. They also increase time spent on site by over 100% and increase the conversion rate.
Online Video Consumption Statistics
The Average Consumer May Spend Around 100 Minutes Watching Videos Online Every day.
In 2018, the consumers spent around 67 minutes watching videos every day. The number increased to 84 minutes in 2019 and then further in 2020. The prediction is that in 2021, the average consumer will watch over 100 minutes of videos online.
Over 90% of Consumers Would Rather Watch a Product Video Than Read a Product Manual.
Video Content is a particular consumer favourite and widely employed by marketers across the globe. It can increase brand awareness by over 50%. In fact, over 50% of marketers believe that video marketing has the highest Return on Investment among all digital marketing channels.
Consumers keep Video Content Longer Than Other Forms of Content–Up to 30 days.
According to an article published in Forbes in 2017, viewers keep nearly 20% of all the content they see online. Today, research backs up that claim and, in fact, builds on it. We now know that consumers remember video content for more than days, making it an effective marketing tool.
People Share Videos 12 Times Faster Than Other Forms of Content.
Videos are a more engaging form of content, and if marketed properly, can increase conversions, generate leads and increase engagement and prove quite beneficial for the marketer. In fact, people don’t hesitate before sharing a good video as it is an easy-to-consume form of content.
Social Media Video Statistics for Marketing
Nearly 60% of Consumers Visit a Brand’s Social Media Page Before Making a Purchase.
Social media marketing plays an important role in a brand’s marketing strategy as consumers use social media to get product information. In fact, according to online video marketing statistics, 60% of consumers purchased a product after learning about it on social media.
Facebook Video Marketing Stats
15% of All Content on Facebook in 2020 was video.
In a piece of research that studied over 10.5 million video posts on Facebook, Social Insider found out some key trends. The most notable ones include the inclusion of longer texts and descriptions. Videos with longer descriptions draw more attention and increase engagement.
58% of Marketers Plan on Using Instagram for Video Marketing on Instagram in 2021.
Instagram is another important video marketing platform. In fact, over 70% of marketers post a product video on IGTV, and around 41% claim that Instagram has become an essential part of their marketing strategy. Research also shows that 1 in every 4 consumers purchased a product after watching a video on Instagram.
YouTube Video Marketing Statistics
88% Marketers Plan on Using YouTube for their Video Marketing Strategy.
Facebook comes in a close second as the most popular video-sharing platform among marketers, with 76% of marketers expressing intent to use it for their video marketing strategy. YouTube is the most popular video-sharing platform among marketers, with over 88% planning to use it for their video marketing strategy.
Nearly 4 in 10 Snapchatters Discover Brands Through Influencer Marketing.
Snapchat is now the second most used and visited social media platform among mobile users. Thus, the platform has become famous amongst social media influencers, posing several video marketing opportunities.
TikTok is the Sixth Largest Social Media Platform in Terms of Consumer Spending Online.
TikTok is also fast growing in popularity. In 2019, there were over 14 million education videos shared on the platform in China alone. 2020 saw an unprecedented rise in the platform’s popularity, indicative of the potential TikTok has for video marketers worldwide.
The Top Third Reason People Use Twitter is to Watch Videos.
Twitter videos are a lot more effective and provide increased engagement. In fact, Twitter videos create ten times more engagement than normal videos. Twitter video ads are also a lot more cost-effective than other forms of marketing.
LinkedIn is the Third Most Popular Video Marketing Platform.
LinkedIn is fast becoming popular and has risen to become even more important than other platforms. Almost 63% of marketers plan on using video marketing strategy on LinkedIn. In fact, videos produced for silent viewing are a lot more effective for video marketing on LinkedIn.
Video Content in Email Campaigns
Including video in your Email Marketing Strategy Results in Click-Through Rates of Around 300%.
Videos are effective even when used with other marketing strategies. They help improve the efficiency of email marketing campaigns and can increase click-through rates by 96% when compared to those without a video. They also decrease the email Un-subscription rates by 75%.
Email Campaigns with Video Can Increase Open Rates by Up to 13%.
Videos are an interesting piece of content, and they compel viewers to open the mail and browse through the content. People want to know what’s in the video and not what’s written in the email.
Video Marketing Trends for 2020 and Beyond
By 2021, nearly 80% of All Internet Traffic Will Be as Video Content.
According to a Cisco study, nearly 80% of all internet traffic will be as video, owing to changing consumer trends. I expect it that internet video users will grow to 1.9million in 2021, ensuring that video will dominate over other forms of content.
Viewers Will Watch 3 Trillion Minutes of Video Per Month in 2021.
As viewers demand an increase in video content and consuming a greater amount, the total amount of video content consumed per month is all set to cross 3 trillion minutes. Cisco predicts that per minute, viewers will watch 1 million minutes of video per minute.
Browsing through the complete set of statistics, facts, and figures mentioned in the article, we can safely say that video content is all set to dominate not just the marketing world but also the content world. It will be the primary source of information dissemination in the future, and we will probably see even more changes in online video marketing trends and statistics.