Launched in 2016, and initially known as Douyin in its home town, this Chinese application has managed to take the world by a storm.
Don’t believe us? Take a look at the official TikTok statistics in this article, along with the number of TikTok users in India.
Quick Look into Interesting TikTok Facts and Numbers
- How Many People Use TikTok?
- How Many Downloads Does TikTok Have?
- Which Country Has the Most TikTok Users 2020?
- How Much Time Do Users Spend on TikTok Daily on Average?
- TikTok India Statistics
- TikTok Demographics- 2021
- Total TikTok Users by Country Vs. India
- TikTok for Business Statistics
- TikTok Revenue and Finance Statistics
- TikTok Ad Statistics
- TikTok Marketing Statistics
Quick Look into Interesting TikTok Facts and Numbers
TikTok is an application that allows users to create 15-second videos with music soundtracks or voice-overs. The application has become wildly famous and is being used by people of all genders and classes for entertainment purposes. Lip syncing, dancing, and comedy acts are all a part of TikTok.
How Many People Use TikTok?
1. In 2018, there were 500 million people from all over the world active on TikTok every month.
This figure dates back to 2018. TikTok became popular in China initially because of the social media video craze.
In 2018, it was among the top 10 most downloaded applications on Apple’s App Store.
2. Today, it is estimated that TikTok has hit 800 million users globally.
Since 2018, TikTok has become extremely popular. To this date, it is growing at a rapid rate. It is the sixth-most used application. Only the classic popular applications, such as Facebook, YouTube, Instagram, and WeChat, rank above TikTok.
3. In the US, 2 million more women than men use TikTok.
When comparing the statistics from 2017-2019, it was found that 8.2 million women, as compared to 6.1 million men, use TikTok in the US. It was most popular in females between the ages of 18 to 24.
How Many Downloads Does TikTok Have?
1. In 2019, TikTok was the world’s second or fourth-most downloaded application that is not a game.
It is common for games like PUBG to be downloaded globally. However, this is the first time that an application has gained such immense popularity, only four years after going public.
2. In 2019, TikTok was downloaded 738 million times.
Three years after its release, TikTok became the new trend. Its downloads increased by 655 million, as recorded in 2018.
3. Overall, TikTok has been downloaded a total of 1.5 billion times. This means that it is the sixth-most downloaded app of the 2010s.
WhatsApp, Facebook, Facebook Messenger, WeChat, Instagram, and TikTok were the most used applications in 2019, on both Android as well as iOS mobile phones.
4. In 2019, TikTok was downloaded 46 million times in the US.
From the 269th position, TikTok managed to make its mark as the 4th most used application in the world by February 2019.
5. In 2019, India’s market for TikTok was 323 million.
Children, youngsters, adolescents, and adults jumped on the bandwagon of creating or watching TikTok videos readily available on the application. This is despite the fact that in April 2019, the application was banned for 2 weeks. This was because legislators were of the belief that the application was giving children access to pornographic content and encouraging cyberbullying and sexual predators.
Which Country Has the Most TikTok Users 2020?
The United States has the highest number of TikTok users at 65.9 million.
After disregarding fake accounts, robots, and businesses, the US has the largest number of TikTok active users. Initially, India was at the top, but ever since it got banned in June by the Indian government, the TikTok total users have dropped rapidly. It is interesting to see Indonesia competing in the TikTok market as numbers have risen to 22 million active users on the application.
How Much Time Do Users Spend on TikTok Daily on Average?
1. In 2019, users with androids used TikTok for a total of 68 billion hours.
Even though TikTok was launched in September 2019, it was able to attract a large global audience in a short amount of time. The immersive Chinese application is available on Android as well as iOS, but millions of users are using it on Android.
2. In China, it is reported that 8 out of every 10 minutes are spent on TikTok.
Most Tiktok users are aged between 16 to 24, while others are aged between 25 to 34. The age of users shows the amount of attraction they have to the Chinese application, which is why in China, 8 out of every 10 minutes are spent on the app, whether making videos for it or watching existing videos.
3. On average, 45 minutes are spent on TikTok every single day.
While 70% of TikTok’s users spend their time on the application watching different videos, 50% spend their time uploading videos. 45 minutes spent on the application per day is a significant amount, as compared to other applications that have been around for much longer but do not have the same popularity. In fact, people are spending as much time on Instagram and Snapchat too.
4. In the United States, the TikTok monthly active users spent 498.09 minutes on the application each month.
According to official statistics of September 2019, the US has one of the highest numbers of TikTok active users. This data is based on the monthly user engagement. Facebook was the most used application, with TikTok second in line.
TikTok India Statistics
In India, TikTok has been downloaded 611 million times.
India is one of the most popular countries when it comes to TikTok’s active users. Before the ban in 2019, TikTok was being used rampantly in India by people of all ages and genders. The ban on TikTok was put due to the belief that it was promoting indecent content and corrupting the youth of the nation.
There are more than 20 million TikTok total users in India.
It is interesting to note that TikTok has done particularly well with a massive audience over a short period of time, while other older applications are still finding users in the market. Initially, TikTok’s western audience was more familiar with Musical.ly, while their eastern audience knew about Douyin. This was before China officially introduced TikTok to the marketplace.
Most of the TikTok downloads in India have been made using android phones.
Just another proof of the android smartphone’s dominance in the mobile market- these phones are responsible for 90% of TikTok’s downloads. The only exception is the US, where there are a large number of iOS users. However, most of India’s 190.6 million users use TikTok on their android phones.
Most of the Tiktok users in India are Male.
Here’s a fun fact about TikTok? Most of India’s TikTok users are male! In fact, research shows that 90.5% of the Indian TikTok user base are men. This is a surprising piece of information that largely differs from other countries across the globe.
In December 2019, 74% of TikTok’s users were active on the application.
It is common for people to download an application, use it for a while, and then get bored of it. After boredom strikes, the application keeps lying around in mobile phones till users remember to delete it. However, this has not yet happened with TikTok. It was found that in December 2019, only 26% of users who have downloaded TikTok before did not use the application.
TikTok Demographics- 2021
It is estimated that by 2021, TikTok will have 1.2 billion active users in the world.
Considering that 2020 has been a game-changing year for TikTok, experts estimate that it will grow even more in 2021. In 2020, TikTok was ranked second after Twitter in applications generating the most revenue. In fact, it jumped 15 spots during that year alone.
In 2018, the number of users on TikTok doubled, so it is not surprising that by 2021, it will become the most popular application. In the third quarter of 2020, TikTok was the second-most popular non-game application. This shows the amount of potential it has.
Total TikTok Users by Country Vs. India
Countries Number of TikTok Users (2020) India 99.8 million USA 45.6 million Brazil 34.7 million Indonesia 30.7 million Russia 25.0 million
TikTok for Business Statistics
TikTok generated $115.3 million in 2019
TikTok was able to generate $115.3 million in the form of revenue due to user spending in 2019. This number accounts for 65.9% of the gross revenue earned since the time TikTok has been around. In 2019, TikTok was on the rise in India. There were a total of 277.6 downloads, which accounted for 45% of the global installs.
China has spent 48.3% of TikTok’s revenue on the application.
It is interesting to note that Chinese users have spent $84.5 million on TikTok. The US falls second in line, as it has generated $62.4 million, accounting for 35.7% of the revenue.
To date, TikTok has generated approximately 247.6 million.
Even though TikTok continues to experiment with different forms of monetization, 2019 had been its best year. Previously TikTok was making $50 million every quarter.
TikTok Revenue and Finance Statistics
TikTok’s parent company, ByteDance, made $7 to 8.4 billion in 2019
Due to the lack of data, we cannot comment on the exact number, but in the first six months of 2019, TikTok’s parent company was able to earn $7-8.4 billion. ByteDance helped double Tiktok’s annual revenue within a year. In the year 2018, TikTok had made $7.2 billion.
In 2019, TikTok’s in-app spending’s rose by 588%
In June 2019, TikTok’s user spending stood at $10.8 million. This number shows an increase of 588% from June 2018 to June 2019. Moreover, this is proof that each year, TikTok user stats continue to rise rapidly. There has been a 19% in the revenue statistics from May to June 2019.
US accounts are responsible for 42% of TikTok’s total revenue.
According to the official statistics, TikTok users in the US are responsible for the in-app purchase revenue. 42% of the revenue from in-app sources and advertisement purposes was generated from the US. Even though the United States is not the largest TikTok market, the country’s in-app purchases cannot be ignored.
TikTok Ad Statistics
BTS holds TikTok’s world record of the most followers.
The popular Kpop band, BTS, has the Guinness world record for the fastest to 1 million followers within no time at all. The band joined TikTok on September 25th. Within 3 hours and 31 minutes, they had gained 1 million followers.
TikTok is only used by 4% of marketers.
According to the advertisement costs of TikTok, marketers have not been able to incorporate the Chinese platform. Even though the application has attracted millions of users globally, has high engagement and activity levels, and targets the young population, it is not popular among marketers. This means that 96% of them do not use TikTok at all.
If a TikTok influencer has more than 2.5 million followers, he will charge $800 per post.
If you’ve ever wondered how much TikTok users make, you have your answer. The average revenue a TikTok user makes is $500-$800 for each post. However, this is only applicable if they have more than 2.5 million followers. The more followers, the more money they are likely to make.
TikTok Marketing Statistics
TikTok is valued at $75 billion.
In 2018, Zhang Yiming- TikTok’s owner- made more than $12 billion. His application made him the 12th richest man in China.
TikTok has been banned by the USA’s military branches.
Even though no state in the US has banned Tiktok, the Chinese application has been banned by all military branches, as well as the Pentagon. This is because there have been rumors and allegations of privacy breaches and data mining.
There is no denying that people like to be entertained, and they like to entertain. TikTok has provided them with the perfect platform to do both. As more and more people spend their time on the Chinese application, we are sure that it will become the most popular social media platform of 2021 and will soon catch the eyes of marketers as well.